The highest regional tourism body will contribute 40.000 euros to the Fira Tots Sants
This Monday, December 14, the Fair Councilor, Eugenia Miguel, and the Regional Secretary for Tourism, Francesc Colomer, signed the collaboration agreement for the promotion of the Fira de Tots Sants, as well as joining the gastronomic brand "Exquisito Mediterranean" with the presence of the also Councilor of the City of Cocentaina, Ivan Jover.
From the first quarter of this year 2020, the drafting work of the current collaboration agreement between the City Council of Cocentaina and the Valencian Community Tourism began, coinciding with the birthday of the International Declaration of the Fair.
This is an agreement in which 40.000 euros are allocated for the promotion of the Fira de Tots Sants in the different areas of communication, the strategic lines of action have been adapted by the current health situation, adapting to the special format that the Fair de Todos Sants has posed in value throughout the month of November in this 674 edition. However, this support for the promotion of the Fair's image is extended throughout the year.
The signing of the agreement in such a peculiar year, in which the role of communication has been so important, has reinforced the viability of this line of aid that works to promote the image of events with as much social, economic and cultural impact as the Fira de Tots Sants.
Eugenia Miguel, Fair Councilor, highlighted «the importance of carrying out an adequate, studied and planned promotion of the Fair's image, which will be easier to carry out with this regional help, and a sample of This has already been verified in the recent 674 edition, in which the role of communication has been fundamental to be able to disseminate the peculiar format that has established itself in value, and that has helped to minimize the negative impact of Covid in a large part of the large format Fair exhibitors that have participated in the 2020 initiative».
On the other hand, the contestant council has also adhered to the "Exquisito Mediterráneo" brand to promote the generation and promotion of tourist experiences related to gastronomy, as well as to preserve, publicize and promote the rich and varied traditional native cuisine .
The Councilor for Tourism, Ivan Jover, stressed that "Tourism is in charge of promoting and executing the Valencian tourism sector, as well as the development, improvement, information and dissemination of this sector, so that this offer is enhanced by supporting the marketing, information and dissemination of tourist products and carrying out the necessary activities for a better promotion of the tourist offer of the Valencian Community ”.