- Mayte Rubio, an expert in leadership and team management, assumes the direction of the contest that this year expands its programming
- The meeting will have two days dedicated to the training of exhibitors and one day open to the public focused on gastronomy
Within the framework of the Fira de Cocentaina Mig Any, which will be held from May 16 to 18, the Cocentaina City Council has organized the II Congress of the Fira de Tots Sants Commercial Network, aimed at all the companies participating in the event. The objective of the meeting is to facilitate the tools that allow improving the experience of vendors and visitors.
In its second edition, the organization goes a step further and professionalizes its coordination with the figure of the director of the congress, Mayte Rubio, an expert in leadership and team management. On the other hand, the contest extends its programming from two to three days. Specifically, on May 17 and 18, they will be dedicated exclusively to the formation of the commercial network and one last day, on May 19, will be open to the public, with a theme focused on gastronomy and traditional Fira food products. The entire planned program can be followed both in person and online.
The Red Comercial Fira de Tots Sants Congress was one of the initiatives organized for the celebration in 2021 of the 675th edition of the event. A date that reflected its long history and that the Fira wanted to celebrate with the organization of a series of actions, including this meeting between professionals. The main objective of the congress is to offer a meeting point, outside of the Fira itself, through which the exhibiting companies and collaborators in the organization of the event can update their knowledge, learn about trends, share experiences and provide solutions to improve their presence. at the Fira and continue advancing in professionalization for the visitor.
In its second edition, the event is included in the activities planned for Fira's Mig Any and appoints Mayte Rubio as director, with experience in leadership and team management. This designation is one more step in the City Council's commitment to strengthen and professionalize the congress in favor of improving the exhibitors and visitors of the Fira de Tots Sants.
On the other hand, the II Congress of the Commercial Network extends the program and goes from two to three days. Specifically, the conference starts on Tuesday, May 17, with the accreditation, reception and welcome to the participants. Throughout the morning, conferences are planned on different topics such as communication and marketing tools for fairs, which will explain how to create an efficient communication strategy, the relationship with the media, FTS advertising tools and applicable innovative ideas. to trade fair marketing. In a second talk, the importance of accessibility in the fair industry will be discussed, the FTS Accessibility Plan will be presented and information will be given on how to create accessible exhibition spaces and the use of accessible communication. The day will close with a final talk on Improvements and keys to Customer Service.
On Wednesday, May 18, the training will focus on Sustainability applied to the fair industry; in which topics such as: innovation and trends in stand construction, energy saving mechanisms and waste management or "green" exhibition spaces will be discussed. The program will continue with a second conference on The Keys to Success of a Fair in which topics such as: the preparation of the Fair Plan, determination of objectives, balanced participation budget, measurement of results and its participation report will be addressed. In a final talk, the Fira Tots Sants 2022 will be presented. Format and guidelines of the 676th edition. The day will be completed with the Round Table: The management of Trade Fairs after the Covid'19 pandemic, in which representatives of the main trade fairs of the Valencian Community will participate: Eugenia Miguel, Delegate Councilor of the Fira de Tots Sants de Cocentaine; Maria Teresa Gimeno, delegate councilor of the San Isidro de Castalla Fair; Pedro Aldavero, delegate councilor of the Fira d'Agost de Xàtiva and Yolanda Navarro, delegate councilor of the Fira d'Oliva.
The third and last day of the II Fira de Tots Sants Commercial Network Congress, on Thursday, May 19, will be open to the general public who are interested in the theme chosen as a non-professional complement for this second edition: “Gastronomy and Food”. The day will open with a Conference on Nutrition by specialists from the University of Alicante. It will continue with The new food trends, with Dani Albors, specialist in Gastronomic Communication. And it will conclude with the Round Table: The flavors of the Fira de Tots Sants, in which Manuel Arques, from Turrones Pepe and Mercedes, will participate; Salvador Pérez, from 69 Brosses Pérez Pérez Garrido; Carolina Olcina, from La Montaña Aliños and Ignacio Company, from La Mieleria.
To end the day, the Cocentaina Agricultural Cooperative will offer an Oil Tasting.
The councilor of Fira, Eugenia Miguel, points out that "given the magnitude of the celebration of the Fira de Cocentaina, it is essential to innovate and contribute all those resources that are in our power so that the event continues to grow year after year in quality and professionalism for exhibitors and an increasingly satisfying experience for visitors. The continuity of this congress, held outside the dates of Fira, is designed so that all the agents that make the holding of this event possible can learn about trends, novelties and share needs and results. We think it is important training and we encourage the entire Fira sales network to participate”.