APCE and AFE will jointly hold, for the first time, their annual Congress at FYCMA from July 6 to 8

General news

The collaboration agreement for "the creation of synergies" and to favor the greatest "generation of economic impact" has been ratified by the Assemblies of both institutions, held at Ifema on the occasion of FITUR 20-1-2022.- The Association of Fairs Españolas (AFE) and the Association of Conference Centers of Spain (APCE) will celebrate, jointly and for the first time in their history, their respective Congresses at the Palacio de Ferias y Congresos de Málaga (FYCMA) from July 6 to 8 . This has been approved by the General Assemblies of both institutions, meeting this Wednesday and Thursday in Ifema (Madrid) during the celebration of the International Tourism Fair (Fitur). The joint celebration and organization agreement, the first time in the history of both institutions, pursues the creation and union of synergies to enhance the strengths of the sector, and to create a greater economic impact, in especially delicate moments derived from the consequences of the pandemic, which require from all the actors a pooling of ideas, to go hand in hand and to join forces for the benefit of the entire congress and fair community. The undoubted coincidence in the strategic objectives of both associations allows and favors this agreement and collaboration to achieve greater sectoral representation.

For this first joint Congress between AFE and APCE, which will take place in Malaga (FYCMA) from July 6 to 8, the creation of a specific Committee has already been approved by the corresponding Assemblies to coordinate, prepare and manage the programming and theme of what will be the great annual meeting of both institutions. For Iker Goikoetxea, president of APCE, this agreement is very positive news for the sector, "a consequence of a fantastic collaborative relationship from many years ago, based on mutual trust and sharing a very similar sectoral reality". "It represents an important milestone to make our Congresses converge, and thus manage to unite resources, seek synergies and surely offer our respective associates greater learning and networking opportunities", highlights the also managing director of Kursaal, who also adds that this joint Congress “It will allow our reflections and conclusions to be richer and enjoy a greater loudspeaker and therefore the messages to be more effective. We hope that our sector representation will be solidly reinforced”. For his part, Xabier Basañez, president of AFE, also points out that "the joint celebration of the AFE and APCE Congresses in 2022 is a milestone for our associations and I am sure that it will be an exceptional event in which we will take advantage of the synergies and interests of the members of both entities that will benefit all attendees”.

APCE held its last annual Congress last December at CCIB Barcelona, ??while AFE held its last Congress (biennial) in May 2019 at Fira Barcelona. The next one should have been held in the past year, but thanks to this agreement, it was postponed to be held jointly with APCE in July this year.

AFE and APCE The Association of Spanish Fairs, a non-profit entity that was established in 1964, has 31 associated members and represents 90% of the fair activity in our country. Trade fairs in Spain generate an estimated annual impact of 13,000 million euros (direct, indirect and induced impact), which represents a contribution to the national GDP of 6,500 million euros and the generation of 123,000 direct and indirect jobs. Spain is among the main countries in Europe in terms of fairs, along with Germany, France, Italy and the United Kingdom. The Association of Conference Centers of Spain, founded in 1995, intends to launch common actions aimed at defending the figure of Conference Centers as a physical space and organizational structure, and act as the backbone of congress and meeting tourism in Spain. Likewise, it seeks to allow the exchange of experiences and ideas in terms of issues related to the activity carried out, as well as to prepare proposals, consultations and agreements with the competent administrations. Currently, 32 Conference Centers are part of the Association.