- Maintaining and boosting commercial activity, avoiding crowds and guaranteeing the safety of the population has been one of the keys to organizing this 674th edition of the All Saints Fair .
- They wanted to reward loyalty to those businesses that year after year have been present at the fair contest by creating an autonomous commercial network Fira Cocentaina 2020.
Cocentaina has launched its 674 edition of the All Saints Fair. An edition marked by an exceptional global health situation that has forced a complete rethinking of the structure and operation of the fair. However, this traditional event has managed to find a way to keep the celebration active by moving the traditional sale of products in the streets of the municipality to the exhibitors own establishments.
Ensuring the safety and preserving the health of all participants has been the priority. With this starting point, a Fira has been designed where traditional purchases can be made without the risk of crowds. Throughout the month of November more than a hundred shops, hotels and exhibitors will offer their products from their own facilities, not on the street.
To identify them, a distinctive promotional image of Fira Cocentaina 2020 has been created, present in all participating establishments. The official list can be consulted on the website www.firadecocentaina.org where a directory has been created with the contact details of the members of this regional commercial network in which all the traditional sectors of Fira are present: agricultural machinery, automotive, home, textiles, technology and environment, health and beauty, sports and food.
It is about 70 exhibitors who have businesses in towns throughout the Valencian Community and who will participate this year from their own facilities with the usual promotions and offers. In addition, and also throughout the month of November, more than 50 shops and catering establishments in Cocentaina will offer typical Fira products and menus in their stores and premises.
In addition, a program of activities has been designed for the weekends of the month of November. Free plays and concerts for all ages, adapted to preventive measures and capacity and for which you will need to reserve tickets. Also exhibitions of varied themes, art, photography or history, which can be visited in the traditional places: Palau, the Patronat and the Ruta d'Art.
As a novelty, the Fira de Cocentaina has organized together with the Cooperativa de Cocentaina the international competition "EVOO FORUM", which aims to choose the best olive oil at an international level and to value olive oil as a key product of the Diet Mediterranean. Any natural or legal person authorized for the manufacture, packaging or distribution of virgin olive oil may participate in the contest. It should be noted that in the Valencian Community 3.7% of its surface is dedicated to the cultivation of olive groves and it has more than one hundred oil mills for the production of oil, including that of Cocentaina, representing 8.1% of the total number of oil mills in Spain.
The opening ceremony was undoubtedly finished off by Luisa Miralles, from the Tapis Workshop for Prevention and Social Insertion, and Belén Carbonell, from the Gormaget Occupational Center with the reading of the Fira Privilege. The Privilege is the historical document granted by Pedro IV the Ceremonious in 1346, which each year a prominent person in some area of ??knowledge or professional reads from the Palau Comtal and with which a new edition of the contest is inaugurated. This special year, for the first time in the history of the Fair, two people have shared this honor. The people of Cocentaina have wanted to recognize in this way the excellent adaptability of the members of these social groups who, in very adverse circumstances, have given everyone a lesson in responsibility.
The mayor of Cocentaina, Mireia Estepa as well as the mayor responsible for the Fira area, Eugenia Miguel, have highlighted in their interventions the commitment of an entire team, of an entire town for not canceling an event that in addition to tradition and a feeling of pride supposes an unprecedented economic incentive for local, regional and even regional consumption.
All the information at www.firadecocentaina.org and in the official profiles of the Fira de Cocentaina social networks.