An inclusive Fair for a diverse society
By: Mª Eugenia Miguel
Society is diverse and the Fira Tots Sants is a reflection of this. A meeting point where we want everyone to have a place. Meeting the needs of the nearly 500.000 people who visit us each year, adding value and helping to celebrate a more inclusive and social meeting are the great challenges that future editions of the Fira de Tots Sants face.
In order to meet the needs of all who visit us and not exclude anyone from the possibility of enjoying the fair's varied program of activities, it's essential not to neglect its accessible environment, both physical and digital.
Because creating an inclusive Fair doesn't consist only in installing access ramps or adapted parking lots. Organizing an accessible event means taking care of all the aspects that make everyone who visits Cocentaina during the Todos los Santos bridge feel welcome in our municipality. To achieve this, we have to start by being aware that society is diverse and we all have the same right to have the opportunities and resources necessary to fully participate in the different areas of life under equal conditions.
In this sense, all the personnel who in one way or another are part of the organization and dissemination team of the Fair are committed and working so that the next editions are representative and appropriate to this social diversity, contributing to the full participation of all generate inequalities.
As a starting point, the Cocentaina City Council has carried out an accessibility diagnosis on the communication of the event to analyze the improvements that must be carried out so that the next editions are more accessible. After this preliminary study, the Fira area is working intensively so that little by little all the improvement proposals in terms of accessibility are materialized.
We wanted to start with communication because we consider that the first window for all those people who come to the Fira de Tots Sants for the first time. Furthermore, taking into account that the health crisis caused by the Coronavirus has forced us to look for alternative formats in order to continue holding our annual meeting with exhibitors. To carry this out, we have developed an inclusive Communication Plan that includes the training of both suppliers and the City Council's own staff that are part of the next edition, and in which the keys to carry out are being provided, among others. an inclusive communication of the fair contest.
It is essential to disseminate all the information taking into account all the people who are interested in the Fair, so we have to adapt all the means of communication and the use of tools that we have at our disposal in order to facilitate interaction with the user. These measures include both the Fira website and all printed, multimedia or signage materials, so that anyone can access the information and services of the Fira under equal conditions and independently regardless of their personal circumstances.
We can't ignore that disability is considered today a human rights issue. According to data from the World Health Organization (WHO), more than 1 billion people suffer from some type of disability, which represents around 15% of the world's population. Rates that are and are expected to increase due to the aging of the population and an increase in chronic diseases.
Enjoying an accessible Fair is everyone's responsibility and the Public Administration is the first that has to set an example and achieve guarantee compliance with accessibility requirements. Because an inclusive Fair is essential for a good part of this society but it is always beneficial for 100% of the visitors.